Over half of those interested in quitting smoking would prefer to get a quit smoking product recommendation however they do not always feel comfortable asking for assistance while in the store. Over 30% of these quitters will even walk away from their quit attempt because they are not confident in selecting the right product for themselves.
Nicorette and NicoDerm created an interactive quit smoking assistant that could be accessed from any smartphone. The interactive chatbot was promoted at Walgreens locations nationwide and provided shoppers with a recommended quit smoking product based on their smoking habits. This concept could also exist as an Amazon Alexa voice assistant making this useful tool available from any Alex enabled device.