The CDC recommends that retail pharmacists become the preferred provider of adolescent and adult vaccinations. By leveraging the convenience of neighborhood pharmacies and the relationships pharmacists have with their patients, getting vaccinated could be more accessible to communities. However, even though pharmacists knew how to administer a vaccine shot they didn’t know how to identify vaccine eligible patients or feel comfortable consulting patients in the pharmacy.
Our challenge was to educate pharmacists and give them the confidence to increase vaccinations rates in their pharmacies and across the country while making GSK the vaccine partner of choice by retailers and pharmacists alike.
Our solution was to create a digital-first platform and integrated campaign that provided pharmacists with valuable resources to help identify, educate and counsel vaccine-eligible patients within their pharmacies that included interactive videos, training modules and pharmacy reference materials.
One shot at a time, one patient at a time, pharmacists could help lead the country towards a shared national goal of protecting communities from vaccine-preventable diseases while making vaccinations more convenient and affordable for patients. Together, GSK and retail pharmacists can become a VacciNATION.